Youth culture marketing agency, Sydney.
noisy is a Gen Z marketing agency with its own media: the nightlife guides, the gig app, the daytime social club and the run clubs young Australians use in Sydney, Melbourne and Brisbane, plus an ideas lab and a live team.
Founded in Sydney in 2023, head office on Oxford Street in Darlinghurst. Clients include Coca-Cola, McDonald’s, TAB, Tinder, Liquid I.V., Kirin, Scape, AirAsia and UP&GO, booked direct and through their media agencies.
Sydney is where the network started. Bondi Lines began as an Instagram page sharing live venue lines and became the app people open before they leave the house; 58% of the LINES audience is here. The Sydney Run Club meets at dawn on Wednesdays and Fridays and has put 2,000 people on Bondi Beach at 5am. Maple Social Club fills a venue on weekend afternoons with free entry, DJs and a bar.
Melbourne Lines carries 34% of the LINES audience, and EveryRun Melbourne runs on Wednesdays, Saturdays and Sundays. Scape’s Collective Canvas pop-up with Maple Social Club ran in Melbourne. Brisbane Lines runs the same venue lines and guides, and was one of the three cities in TAB’s World Cup takeover.
Nationally, Whatslively covers gigs in Sydney, Melbourne, Brisbane and Perth and pushes to the fans of a named artist. Mixmag ANZ is the local edition of the dance music title, in a country that listens to more dance music per capita than any other. Kirin Hyoketsu’s Night Rider toured venues across the country on LINES.
- Media Network The eight brands above, bought alone or together under one plan.
- Ideas Lab Formats, IP and campaign concepts built for one brand, then carried by the network and staged by the live team.
- Live Experiences Talent, venues and production: pop-ups, sampling, unofficial afterparties and stunt queues.
- Liquid I.V. Liquid I.V. x City2SurfThe Golden Sheaf, 4.5km into the City2Surf course
- Tinder Tinder ThursdaysTen Thursdays across Sydney venues, finale in Bondi
- Scape Scape x LINES Ben Gerrans Pop UpA free Bondi pop-up, full within the hour
- UP&GO UP&GO Post Run RefuelA Sydney Run Club sunrise takeover
- Scape Maple Social Club Collective CanvasMaple Social Club's Melbourne pop-up
- TAB TAB FIFA World CupBondi, Melbourne and Brisbane Lines through the tournament
Results for every campaign are on the Work page.
The Anzac Day pub takeovers made the news. So did Scape’s surprise activation at Bondi Beach, and Mixmag’s appointment of noisy to drive its Australia and New Zealand edition. Coverage.
Level 4, 113-115 Oxford St
Darlinghurst NSW 2010, Australia
Melbourne and Brisbane run through LINES and the network’s venue partners. London briefs go to the UK office.
Brief the Sydney office.
Say the city, the audience and the date. The proposal comes back with the venues and the brands named.
Or email hello@noisycollective.com.
