Youth culture marketing agency, London.
noisy is a Gen Z marketing agency with its own media. In the UK that is London Lines for going out and BeFesti and Break The Wire for dance music, with an ideas lab and a live team behind them.
Founded in Sydney in 2023, in London at Borough Road. Break The Wire has run campaigns for Red Bull, Rizla, DRTY Drinks and GALA Festival in the UK. In Australia the same model has run for Coca-Cola, McDonald’s, TAB, Tinder, Liquid I.V. and AirAsia, booked direct and through their media agencies.
BeFesti reaches 15M dance music fans a month, 91% of them aged 18 to 34, through creator-led series and festival coverage, with the UK its second-largest market after the United States. Break The Wire reaches 3M UK dance music fans a month, 80% aged 18 to 34, through quick-fire artist and crowd interviews filmed at festivals, and runs its own sold-out events. London Lines brings the venue lines, guides and app placements that started as Bondi Lines to London nightlife.
- Media Network London Lines, BeFesti and Break The Wire, bought alone or with the Australian brands.
- Ideas Lab Formats and campaign concepts built for one brand, in either territory.
- Live Experiences Talent access across the majors and independents and the promoters who run the tours, in London and in Australia.
The published case studies ran in Australia: TAB’s World Cup takeover across three cities, Liquid I.V.’s City2Surf afterparty, the McWings stunt queues and Tinder’s ten-week Thursday series. The same team and the same model run in London. UK case studies will be added as campaigns are written up; until then the Work page shows what the model does with a brief.
Brief the London office.
Say the audience, the dates and whether the brief stops at London or runs to Australia too. The proposal comes back with the brands and the formats named.
Or email hello@noisycollective.com.
