The night is a media channel. noisy owns the guide to it.
Venue takeovers, stunt queues and going-out series that run through LINES, the nightlife platform in Sydney, Melbourne, Brisbane and London.
LINES tells people where to go tonight: live venue lines, guides and push notifications to 181K app users and 454K followers. A brand inside that decision is inside the night itself.
That is how McWings launched with synchronised stunt queues in three cities in one day and was viral within the hour. It is how TAB became the place to watch the World Cup, with a multi-city editorial takeover that finished at 166% of target. It is how Tinder Thursdays turned ten Thursday nights into a dating series with a 1,500-capacity finale that sold out in under a week, and how Kirin Hyoketsu's Night Rider pulled 2.19M organic views on a national venue tour.
The venue network sits underneath it: 200+ partnerships that let a brand take over a room, a queue or a whole night.
- City takeover Guides, profiles and live coverage as LINES editorial across one city or all four.
- Venue takeover and series A night, a venue or a ten-week series built for one brand, promoted through the LINES app and socials.
- Stunt queues Manufactured lines outside venues, filmed and posted while they are still forming.
- Live placements App placements, push notifications and venue lines that reach people while they are deciding where to go.
Which cities does LINES cover?
Bondi Lines, Melbourne Lines, Brisbane Lines and London Lines. Each is bought on its own or together under one plan; TAB's World Cup takeover ran across the three Australian cities at once.
How fast can a nightlife moment travel?
The McWings stunt queues were viral within an hour and reached 1.7M+ people across three cities in a single day.
Can you run a series rather than a one-off?
Yes. Tinder Thursdays ran for ten weeks across Sydney venues with member offers pushed through the Bondi Lines app, and closed with a sold-out finale.
Tell us the cities and the night.
LINES runs in Bondi, Melbourne, Brisbane and London. Send the cities, the dates and what the brand needs to own, and the proposal comes back with the venues named.
