Buy the crowd, not the ad slot.
This page is for media planners and partnerships teams. Every brand in the noisy network, who it reaches, what you can buy on it and how to book. Direct or through your agency, one brief covers the lot.
| Brand and audience | Where | Reach | What you can buy |
|---|---|---|---|
| LINESSocialNightlife, hospitality and going-out culture across Australia and the UK. | Bondi Lines · Melbourne Lines · Brisbane Lines · London Lines | 20MMonthly Impressions | Venue lines, app placements, push notifications, editorial guides, city takeovers |
| Maple Social ClubSocialDaytime social, food and lifestyle communities in Sydney. | Australia | 1MMonthly Reach | Event sampling, on-site branding, daytime event content |
| WhatslivelyMusicMusic fans, gig-goers and festival audiences across Australia. | Australia | 2MMonthly Reach | App placements, push notifications to fans of specific artists, gig coverage, social |
| Mixmag ANZMusicElectronic, dance and club culture audiences across Australia and New Zealand. | Australia | 1MMonthly Reach | Editorial, social, amplification through 25+ country editions |
| The Sydney Run ClubSocialActive, health-conscious 18 to 40 year olds in Sydney who run in numbers and stay for the coffee. | Sydney | 85KSocial Followers | Run takeovers, post-run sampling, community-made content |
| EveryRun MelbourneSocialActive 18 to 40 year olds in Melbourne, 64% women, 81% under 35. | Melbourne | 24.5KAudience (IG, TikTok, Strava) | Run takeovers, on-course sampling, community-made content |
| BeFestiMusicDance music and festival fans in the UK, 91% aged 18 to 34. | UK | 15MMonthly Reach | Creator-led social content, festival coverage, branded series |
| Break The WireMusicUK dance music fans and festival-goers, 80% aged 18 to 34. | UK | 3MMonthly Reach | Underground artist features, event coverage, creator partnerships |
- 01
Editorial takeover
Guides, profiles and live coverage published as the brand's own editorial across one city or all of them.
LINES · Mixmag ANZ · Whatslively
TAB FIFA World Cup: 3.3M+ impressions, 166% of target - 02
Live placements
App placements, push notifications and venue lines that reach people while they are deciding where to go.
LINES · Whatslively
Kirin Hyoketsu: real-time voucher drops, 2.19M organic views - 03
Sampling and activation
Product in hand at a run club, a daytime event or the unofficial afterparty, with the content to prove it.
The Sydney Run Club · Maple Social Club · LINES venues
UP&GO: 1,000 samples in 20 minutes, 1.1M social impressions - 04
Creator and community content
The community makes the content, the network carries it. Creator-led series, UGC and branded formats.
LINES · BeFesti · Break The Wire
Coke Studio: 100+ creators, 1.9M total impressions - 05
Whole-network campaign
One brief across every brand that fits it, with one plan, one point of contact and one report.
Any combination of the eight
AirAsia: LINES and Whatslively together, 1.7M impressions, 55% over target
- 1
Send the brief
Audience, territory, timing and the number you will be judged on. Direct or through your agency.
- 2
Get a plan
A proposal with brands, formats, dates and cost, built on the brief rather than on a template.
- 3
We run it
Content, venues, talent, approvals and production sit with one team, so the brand is in the plan from the first post rather than added on the day.
- 4
You get the report
What ran, where it ran and what it did: impressions, reach, engagement, attendance and samples where they apply.
Booking
How do we brief you?
Email hello@noisycollective.com or use the brief builder on this page. Include the things briefs usually leave out: the number you will be judged on, any category or venue exclusions, and whether the buy is direct or through an agency. The reply is a proposal, not a credentials deck.
Do you work with media agencies?
Yes. Most partnerships are booked through a media agency on behalf of the brand. Send the brief the same way you would to any media owner and we will come back with a proposal your client can read.
Can we book a single city or a single brand?
Yes. LINES runs city by city across Bondi, Melbourne, Brisbane and London, and every brand in the network can be booked on its own or as part of a network campaign. One brief can cover any combination.
How long does a campaign run?
As long as the moment needs. McWings launched in three cities in a single day. TAB ran for the length of the World Cup. Tinder Thursdays was a ten-week takeover of Sydney nightlife. The proposal sets the dates around the brief, not the other way round.
Can noisy come up with the idea, not only run the media?
Yes. Ideas Lab builds formats, IP and campaign concepts for a single brand, and because the network and the live team sit in the same building, the idea gets made: the network carries it and the live side stages it.
Audience and formats
Who is the audience?
Young people who go out. LINES is 42% aged 18 to 24 and 38% aged 25 to 34, BeFesti is 91% aged 18 to 34, Break The Wire is 80% aged 18 to 34, and The Sydney Run Club is 78% under 35. Maple Social Club is Sydney's daytime social crowd, Whatslively is gig-goers and festival audiences across Australia, and Mixmag ANZ is dance and club culture across Australia and New Zealand.
Can we target a city, a venue or a type of fan?
Yes, within what each brand does. LINES is bought per city and runs venue lines and app placements. Whatslively sends push notifications to fans of specific artists. Maple Social Club and The Sydney Run Club are event-based, so the audience is the room. Mixmag ANZ adds global amplification through 25+ country editions.
Can we put product in people's hands?
Yes. Liquid I.V. sampled an estimated 12,000 sticks across four venues around City2Surf, capped at two per person. Maple Social Club events and the run clubs are built for it: the crowd is in one place, on foot, and has time to stop.
Can we get the brand on stage or at events?
Yes. Live Experiences covers talent access across the majors and independents, the promoters who run the tours, and the venue partnerships. Scape x LINES put Ben Gerrans on a free Bondi pop-up. Coke Studio ran live shows in Sydney and Newcastle around a single release.
Who makes the content?
The brands' own editorial and creator teams, and the communities themselves. TAB's World Cup takeover was written and filmed by LINES as editorial, not as ads. The proposal sets out who makes what and who approves it before anything goes live.
Proof and reporting
What reporting do we get?
A wrap report covering what ran and what it did: impressions, reach and engagement by brand, app views where the apps were used, and attendance and samples for live activity. Every case study on this site is built from those reports.
What is in the media kit?
Audience, reach and formats for every brand in the network, plus recent campaign results. Request it on this page and a member of the team emails it to you.
One brief. One plan. One report.
Young people reached through the network each month
Media brands, bookable alone or together
Territories: Australia and the UK
Or email hello@noisycollective.com with the brief. Sydney and London.
