Mixmag ANZ
The world's biggest dance music & club culture brand. Local edition.
For brandsPut the world's longest-running dance music title behind a campaign: local editorial and social in Australia and New Zealand, with 25+ country editions when the brief needs to travel.
Mixmag is the world's longest-running and most influential dance music and clubbing publication. Launched in London in 1983 as a 16-page black-and-white DJ newsletter, it grew alongside the rise of house and electronic music to become a global authority on club culture, DJs, festivals and underground scenes.
It now operates editions across 25+ countries, having pivoted to a digital-first model in 2020, and extends well beyond editorial through documentaries, Mixmag Lab, live streams, branded events and festival activations.
Mixmag ANZ is the Australia/New Zealand edition, plugged into one of the world's most engaged electronic music markets, Australians listen to more dance music per capita than any other country.
Brands get the local edition's editorial and social, and can extend a campaign through Mixmag's global channels. It suits brands after Gen Z and Millennial music, nightlife and lifestyle audiences.
Electronic, dance and club culture audiences across Australia and New Zealand, with global amplification.
Editorial, social, amplification through 25+ country editions.
Formats and how to book, for every brand
By sector: Music and festivals
What is Mixmag ANZ?
The Australia and New Zealand edition of Mixmag, the world's longest-running dance music and clubbing publication, launched in London in 1983 and now published in 25+ countries.
Can a campaign travel beyond Australia?
Yes. Mixmag's global channels sit behind the local edition: 1M Instagram followers, 350K on TikTok and 1.35M YouTube subscribers, plus editions in 25+ countries that can pick up a story.
Why does Mixmag ANZ matter to brands?
Australians listen to more dance music per capita than any other country, and Mixmag has covered that culture since 1983. A brand in its pages is read as part of the scene rather than an interruption to it.