You arrive with the artist, not after them.
Music partnerships built on the titles, apps and communities dance and live music fans use, with talent access across the majors and the independents.
noisy owns the media music fans read and use: Mixmag ANZ, Whatslively, BeFesti and Break The Wire. It stages the live side through its venue partnerships and the promoters who run the tours. A brand comes in at three levels: editorial and content across the titles, an artist-led moment built for one brand, or a whole-network campaign around a release or a festival season.
Coke Studio put a track by Peking Duk, Kita Alexander and Drax Project into live shows in Sydney and Newcastle and a hundred-creator programme across LINES. Scape put Ben Gerrans on a free Bondi pop-up: 800 registrations gone within the hour. AirAsia used Whatslively for a four-episode travel series and LINES for the nightlife itinerary.
Mixmag ANZ adds 25+ country editions behind any Australian campaign, and BeFesti and Break The Wire carry the same brief into UK dance music.
- Editorial and social on the music titles Mixmag ANZ, Whatslively, BeFesti and Break The Wire: features, coverage and branded series.
- Artist-led moments A live show, pop-up or set built around one brand, with talent access across majors and independents.
- Festival coverage and creator content Creator-led coverage and community content from the festivals and events the audience attends.
- Push to the fans of one artist Whatslively push notifications to the people who follow the artists on the bill.
Do you book the artists as well as the media?
Yes. Live Experiences covers talent access across the majors and independents, the promoters who run the tours, the venue, the approvals and the production. Scape's pop-up and the Coke Studio shows were booked and staged by the same team that ran the media.
Which music audiences does the network reach?
Dance and club culture through Mixmag ANZ in Australia and New Zealand and BeFesti and Break The Wire in the UK; gig-goers and festival audiences across Australia through Whatslively, which can push to the followers of a named artist.
Can a campaign run in Australia and the UK together?
Yes. BeFesti, Break The Wire and London Lines are booked alongside the Australian titles under one brief, one plan and one report.
Tell us the artist, the release or the festival.
The proposal comes back with the titles that will cover it, the shows that will carry it and the fans it will reach, in Australia, the UK or both.
