Sydney's biggest run, twice a week, with your brand at the finish.
Run club sponsorship through The Sydney Run Club and EveryRun Melbourne: sampling, takeovers and the content the runners make themselves.
Run clubs are where a large part of the under-35 audience now spends its social time. The Sydney Run Club runs every Wednesday and Friday, has 85K followers, 78% of them under 35, and has put 2,000 people on Bondi Beach at 5am. EveryRun Melbourne runs Wednesdays, Saturdays and Sundays with a 24.5K audience across Instagram, TikTok and Strava.
Brands partner at three levels: post-run sampling, a full takeover with live music and a branded finish, or a season across every run. Content comes from the runners and from creators on the day, and LINES and Whatslively carry it.
UP&GO's takeover put 1,000 samples in runners' hands in under twenty minutes and reached 1.1M people on social. JBL took the club to New York.
- Post-run sampling Product in hand at the finish, Wednesday or Friday, with community content.
- Run takeover A branded run with live music, sampling and merchandise, carried across LINES and Whatslively.
- Season partnership Presence across every run for a season, with the club's own channels behind it.
- EveryRun Melbourne The same model three mornings a week in Melbourne, 64% women, bookable with or without Sydney.
What does a brand get at the finish line?
A sampling station where the run ends, branding across the finish, and for a takeover a live set, merchandise and creators on the day. UP&GO's takeover closed with a KLP set and a Whatslively push to her fans.
Is there a Melbourne option?
Yes. EveryRun Melbourne runs three mornings a week, with 100 to 150 runners on a Saturday and about 130 on a Wednesday, and is booked with or without the Sydney club.
What comes out of it afterwards?
The runners' own posts, the creators' content and the club's coverage, plus a wrap report with samples handed out, attendance, impressions and reach by channel.
Tell us what runners should have in their hands.
Wednesday and Friday in Sydney, three mornings a week in Melbourne. Pick the run, and the proposal comes back with the date and the finish-line plan.
