Tinder Thursdays
Drive real-world connections and brand consideration for Tinder by getting daters off the app and meeting IRL, while building cultural relevance across Sydney's nightlife scene.
We partnered with some of Sydney's coolest venues to launch Tinder Thursdays, a ten-week takeover that transformed the city's nightlife into a playground for singles, with exclusive venue offers, curated date-night moments and a headline singles party in Bondi to close the series.
A multi-channel partnership across our venue network, the Bondi Lines app and social channels amplified the series before, during and after each event, backed by targeted push notifications, member offers, lifestyle and dating influencers, a traditional PR push and a UGC strategy spanning dating, nightlife and culture.
- 1,500-capacity Bondi finale sold out in under a week
- Hundreds of facilitated dates across the ten-week series
- Strong engagement across co-branded content and UGC
- Tinder inside Sydney's going-out culture, on the night people meet
What was Tinder Thursdays?
A ten-week Thursday-night series across Sydney venues, run by noisy with Tinder, that gave daters a reason to meet in person: exclusive venue offers, curated date-night moments and a 1,500-capacity singles party in Bondi to close the series.
Where did Tinder Thursdays happen?
Across noisy's Sydney venue network, promoted through the Bondi Lines app and social channels with push notifications and member offers, and closed with the Bondi finale, which sold out in under a week.
What made a date happen?
Venue offers and curated date-night moments gave people a reason to move from the app to a bar on a Thursday, and the Bondi finale gave the series an ending worth turning up for. It sold out in under a week.
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