Tinder Thursdays

Drive real-world connections and brand consideration for Tinder by getting daters off the app and meeting IRL, while building cultural relevance across Sydney's nightlife scene.

We partnered with some of Sydney's coolest venues to launch Tinder Thursdays, a ten-week takeover that transformed the city's nightlife into a playground for singles, with exclusive venue offers, curated date-night moments and a headline singles party in Bondi to close the series.

A multi-channel partnership across our venue network, the Bondi Lines app and social channels amplified the series before, during and after each event, backed by targeted push notifications, member offers, lifestyle and dating influencers, a traditional PR push and a UGC strategy spanning dating, nightlife and culture.

• 1,500-capacity Bondi finale sold out in under a week
• Hundreds of facilitated dates across the ten-week series
• Strong engagement across co-branded content and UGC
• Authentic alignment with Sydney's most culturally connected singles audience