LINES: Bondi Lines, Melbourne Lines, Brisbane Lines, London Lines
The real-time events platform.
For brandsReach people in the hour they decide where to go tonight. LINES runs venue lines, app placements, push notifications and editorial in Sydney, Melbourne, Brisbane and London, bought per city or all four.
LINES is a real-time events platform and community, connecting people going out with the events and experiences they care about.
Through its core service, spotlighting what's on and sharing live venue lines across events, pubs, clubs and bars, LINES helps people make informed, in-the-moment decisions about where to go and what to experience.
Born as an Instagram page, Bondi Lines quickly evolved into a cult brand. Today, alongside Melbourne Lines, Brisbane Lines and London Lines, it is the app people open before they leave the house.
Nightlife, hospitality and going-out culture across Australia and the UK.
Venue lines, app placements, push notifications, editorial guides, city takeovers.
Formats and how to book, for every brand
By sector: Drinks and sampling, Music and festivals, Nightlife and venues
- TAB TAB FIFA World Cup
- Liquid I.V. Liquid I.V. x City2Surf
- AirAsia AirAsia x Malaysia
- Scape Scape x LINES Ben Gerrans Pop Up
- Coca-Cola Coke Studio, Around U
- UP&GO UP&GO Post Run Refuel
- McDonald's McWings Launch Stunt
- Scape Maple Social Club Collective Canvas
- Kirin Hyoketsu Kirin Hyoketsu Night Rider
- Tinder Tinder Thursdays
Which city should we buy?
The one the brief is in. 58% of the LINES audience is in Sydney and 34% in Melbourne, and Bondi Lines is the original, so a Sydney brief starts there. Brisbane and London are bought the same way, and one plan can cover all four: TAB's World Cup takeover ran across the three Australian cities.
How does a placement reach people?
Venue lines are the live queue and crowd updates people check before they leave the house, so a placement lands inside the decision. Push notifications go to app users in the chosen city. Editorial takeovers are written and filmed by the LINES team and read as guides, not ads.
Where did LINES start?
As Bondi Lines, an Instagram page sharing live venue lines, which became a cult brand and then an app. Melbourne Lines, Brisbane Lines and London Lines followed.