Other agencies pitch access to youth culture. noisy owns the places.
Founded in Sydney in 2023. Eight media brands, two offices, one team from the idea to the report.
noisy started with Bondi Lines, an Instagram page sharing live venue lines that became an app, then a network: Melbourne, Brisbane and London Lines; Whatslively for gigs; Maple Social Club for daytime; The Sydney Run Club and EveryRun Melbourne for the mornings; and the dance music titles Mixmag ANZ, BeFesti and Break The Wire. Mixmag appointed noisy to drive its Australia and New Zealand edition.
The media is the point. A plan built on it puts a brand where young people are deciding what to do, and the same team that owns the channel runs the campaign, stages the night and writes the report.
Three parts, one building. The Lab writes the idea, the network carries it, the live team stages it, and one report comes back. Each part is bought alone. Together they are why a brand can be in the plan on Monday and on the street on Friday.
