Kirin Hyoketsu Night Rider

Drive awareness of the new Hyoketsu apple, vodka and soda, their national event series and the Night Rider, a branded Japanese street race car, while encouraging trial among young, culturally engaged audiences.

We partnered with Hyoketsu to deliver a national pop-up series celebrating the launch of green apple: a curated content series, headline DJ line-ups, influencer partnerships and real-time voucher drops via the Night Rider.

To maximise reach and trial we amplified the series across the LINES app and our wider network, using real-time LINES updates to target the busiest Hyoketsu apple venues across the country, with music and lifestyle influencers creating organic content spanning music, nightlife and culture.

• Strong uplift in brand awareness and product trial nationally
• Authentic alignment with the local music scene and young culturally engaged audiences