UP&GO Post Run Refuel

Drive awareness and sign-ups for the UP&GO x Strava 35km Challenge, while introducing and driving trial of the new UP&GO Protein Energize among a health-conscious running community.

We partnered with The Sydney Run Club to deliver a high-energy community takeover combining fitness, music and culture: a sunrise run followed by a post-run pop-up with a live set from KLP, product sampling and branded merchandise.

To maximise reach we built a three-way partnership for UP&GO via The Sydney Run Club, Bondi Lines and Whatslively, amplifying across socials, sites and in-app placements before, during and after the event, with targeted Whatslively push notifications to fans of KLP and running and fitness influencers creating organic content on the day.

• 1,000 product samples distributed in under 20 minutes
• Strong engagement across co-branded content
• Authentic alignment with a highly engaged fitness audience
• Professional photo and video assets delivered for UP&GO's own channels