The Sydney Run Club
Sydney's biggest run, twice a week.
For brandsPut product in runners' hands at the finish line every Wednesday and Friday morning, and let the club film it.
The Sydney Run Club meets at dawn every Wednesday and Friday, runs as a group and stays for coffee. The runners post their own runs, which is what makes it a media channel as well as a run.
Brands come in at the finish: post-run sampling, a full takeover with a live set and a branded finish, or a season across every run.
Active, health-conscious 18 to 40 year olds in Sydney who run in numbers and stay for the coffee.
Run takeovers, post-run sampling, community-made content.
What does a takeover include?
A sunrise run and a post-run pop-up: a live set, product sampling, branded merchandise and creators on the day. UP&GO's takeover closed with a KLP set and a Whatslively push to her fans, with Bondi Lines carrying the coverage.
Can we sponsor a season rather than one run?
Yes. A season partnership puts the brand at every Wednesday and Friday run for the season with the club's own channels behind it, and can include Melbourne through EveryRun.
Who makes the content?
The runners, mostly. The club posts, creators post on the day, and LINES and Whatslively carry it, so the brand's own footage is a fraction of what appears.