Maple Social Club Collective Canvas
Position Scape as the student living brand at the centre of youth culture, while capturing the Melbourne lifestyle to amplify to those considering moving to the city to study.
A co-branded Maple Social Club x Scape free-entry pop-up featuring DJ and artist Nathan. Guests contributed to a striking all-white gallery space that evolved through the event into a vibrant crowd-created canvas, turning passive audiences into active participants, soundtracked by curated DJs and live music.
Residents received priority access to drive exclusivity, while promotion across the Maple Social Club, LINES and Whatslively ecosystems drove awareness and attendance. The moment was amplified through live content, influencer engagement and highlight assets, with the final artwork preserved as a lasting physical extension of the campaign.
- A high-demand, culturally relevant moment with strong attendance and active participation
- Highly shareable, visually striking content with strong organic reach
- Premium photo and video assets delivered to Scape
- A one-of-a-kind physical artwork extending impact beyond the event
What was Collective Canvas?
A free-entry Maple Social Club x Scape pop-up in Melbourne featuring DJ and artist Nathan, where guests painted an all-white gallery space over the course of the event into a crowd-created artwork, soundtracked by curated DJs and live music.
What happened to the artwork?
It left the venue as a finished piece for Scape, alongside the photo and video assets from the afternoon, so the event had something to show after the room was cleared.
How was it promoted?
Scape residents got priority access, and promotion ran across Maple Social Club, LINES and Whatslively, then real-time content, influencer engagement and highlight assets.
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