Maple Social Club
Sydney's daytime social movement.
For brandsPut your product in front of a full room in daylight. Maple Social Club fills a Sydney venue on a weekend afternoon, and the sampling, the branding and the content all happen inside that room.
Sydney's most talked about new social movement, a community-led club hosting regular feel-good, daytime events that blend music, culture, food and connection, reshaping how Sydneysiders meet, socialise and connect.
Launched in late 2024, it has rapidly grown into one of the city's most popular free-entry social experiences, attracting thousands of followers and a loyal community of regulars.
Brands come in through the event itself: sampling at the bar, branding across the venue and content shot inside a full venue.
Daytime social, food and lifestyle communities in Sydney.
Event sampling, on-site branding, daytime event content.
Formats and how to book, for every brand
By sector: Drinks and sampling, Nightlife and venues
What is Maple Social Club?
A community-led club, launched in Sydney in late 2024, that hosts free-entry daytime events with DJs, food and a bar. Regulars come back event after event, which is why it works for sampling.
When do Maple events happen?
Daytime, mostly on weekends, in Sydney venues, with free entry. The crowd arrives early, stays for hours and is sober-optional, so a brand gets time with people rather than a pass-by.
How do brands work with Maple?
Event sampling, on-site branding and content built around the event. Scape's Collective Canvas pop-up is the worked example: residents got priority entry and the crowd painted the artwork.