Scape x LINES Ben Gerrans Sydney Pop Up

Position Scape as the go-to student living brand at the centre of youth culture, creating “you had to be there” moments that drive FOMO and build affinity among prospective students moving to Sydney.

Deliver a co-branded LINES x Scape free-entry pop-up event featuring Ben Gerrans, set within a culturally relevant environment. Scape residents received early access to drive exclusivity, while promotion across LINES, Bondi Lines and Whatslively built hype and registrations.

The event was amplified through real-time social coverage, influencer attendance and recap content, extending reach beyond the live moment and positioning Scape as a facilitator of cultural experiences.

• 800 registrations, sold out in under an hour
• 200 attendees experienced a high-energy, community event
• Strong organic reach and engagement across social
• Lifestyle & event content captured for Scape's ongoing use across their ads and owned channels
• Significant user generated content, amplifying authenticity and reach