Scape x LINES Ben Gerrans Pop Up
Position Scape as the go-to student living brand at the centre of youth culture, creating “you had to be there” moments that drive FOMO and build affinity among prospective students moving to Sydney.
Deliver a co-branded LINES x Scape free-entry pop-up event featuring Ben Gerrans, set within a culturally relevant environment. Scape residents received early access to drive exclusivity, while promotion across LINES, Bondi Lines and Whatslively built hype and registrations.
The event was amplified through live social coverage, influencer attendance and recap content, extending reach beyond the live moment and positioning Scape as a facilitator of cultural experiences.
- 800 registrations, sold out in under an hour
- 200 attendees experienced a high-energy, community event
- Strong organic reach and engagement across social
- Lifestyle & event content captured for Scape's ongoing use across their ads and owned channels
- Significant user generated content from the crowd, extending reach
What was the Scape x LINES Ben Gerrans pop-up?
A co-branded, free-entry pop-up in Sydney featuring Ben Gerrans, built to position Scape as the student living brand at the centre of youth culture. Scape residents got early access, and LINES, Bondi Lines and Whatslively drove the hype and registrations.
How fast did it sell out?
800 registrations, sold out in under an hour, with 200 people at the event itself.
What did Scape get beyond the night?
Live coverage on the night, influencer attendance and recap content, and lifestyle and event footage Scape now runs in its own ads and channels.
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