Break The Wire
Plugging the underground of UK dance music.
Break The Wire is a youth-focused media platform "plugging the underground" of the UK dance and electronic music scene. They champion emerging and underrepresented artists, with a large and mostly Gen Z following.
Their signature is quick-fire artist and crowd interviews filmed at festivals, where DJs spotlight up-and-coming talent.
They've run branded campaigns with names like Red Bull, Rizla, DRTY Drinks and GALA Festival, and host their own sold-out events and takeovers.
The pitch to brands: authentic, interview-led content that turns marketing into culture-led conversations and builds real community.
A highly engaged community of Gen Z electronic music fans, festival-goers and underground culture enthusiasts at the heart of UK dance music culture.