Break The Wire
Plugging the underground of UK dance music.
For brandsGet inside UK dance music through interview-led content filmed at festivals. Break The Wire has run it for Red Bull, Rizla, DRTY Drinks and GALA Festival.
Break The Wire is a youth-focused media platform "plugging the underground" of the UK dance and electronic music scene. They champion emerging and underrepresented artists, with a large and mostly Gen Z following.
Their signature is quick-fire artist and crowd interviews filmed at festivals, where DJs spotlight up-and-coming talent.
They've run branded campaigns with names like Red Bull, Rizla, DRTY Drinks and GALA Festival, and host their own sold-out events and takeovers.
For brands, that means interview-led content where the artists do the talking and the brand sits inside the conversation.
A highly engaged community of Gen Z electronic music fans, festival-goers and underground culture enthusiasts at the heart of UK dance music culture.
Underground artist features, event coverage, creator partnerships.
Formats and how to book, for every brand
By sector: Music and festivals
What is Break The Wire?
A youth-focused UK media platform plugging the underground of dance and electronic music, known for quick-fire artist and crowd interviews filmed at festivals where DJs spotlight up-and-coming talent.
Does Break The Wire run its own events?
Yes. It hosts its own sold-out events and takeovers in the UK, which a brand can partner alongside the content.
Which brands has Break The Wire worked with?
Red Bull, Rizla, DRTY Drinks and GALA Festival, through interview-led content filmed at festivals and at its own events.